Busting the Myths of Category Management

Do you offer a range of different products and services? If so do you manage them very effectively as business units and customise them to satisfy your customer needs? During this interview, I will be talking to two Category Management and Marketing experts Mike Dickson and Lynne Prescott. Mike has a wealth of experience across brand, commercial leadership & shopper marketing, having worked for major Fast Moving Consumer Good (FMCG) clients in a variety of senior roles. 7 years ago he co-founded a growing agency called Melli UK that helps clients communicate to retailers, shoppers & their internal teams. Lynne Prescott has over twenty years experience in Retail and FMCG, working in Senior Sales and Category Leadership roles. In both Mars and Kellogg, Lynne set-up European Category Leadership functions reporting into the Board. Join us to find out how your products and services can better satisfy your customers and generate astonishing sales growth.

To listen to this show from the free archives please click here

More about Mike Dickson & Lynne Prescott:

mike-dickson-melli-uk

Mike Dickson has a wealth of experience across brand, commercial leadership & shopper marketing, having worked for major FMCG clients in a variety of senior roles. 7 years ago he co-founded a growing agency that helps clients communicate to retailers, shoppers & their internal teams.

His passion to understand client needs and the changing retailer landscape helps deliver messages with clarity and creativity. The combination of Category Strategy and Creative Design is proving uniquely valuable in developing communications that cut through in today’s challenging retailing environment.

lynne-prescot-melli-uk

Lynne Prescott has over twenty years experience in Retail and FMCG, working in Senior Sales and Category Leadership roles. In both Mars and Kellogg, Lynne set-up European Category Leadership functions reporting into the Board, developed high-performing international teams and drove increased customer and category focus within the overall business.

Lynne has  experience of developing actionable category visions and strategies and embedding them across multi-unit and multi-functional businesses  whether that’s in training, career development, key business processes or KPI measurement Since leaving the corporate world, Lynne has worked with Melli on category strategy development with a variety of UK and European FMCG companies, helping them to build and embed robust category visions and strategies into their overall business and collaborate more effectively with their customers.

To listen to this show from the free archives please click here


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The Power To Get Things Done (Whether You Feel Like It Or Not)

  We are delighted that Chris will be interview on Maureen Metcalfe’s ‘Innovative Leaders Driving Thriving Organizations’ radio show live on Tuesday 20th June – https://www.voiceamerica.com/show/2472/innovative-leaders-driving-thriving-organizations  So why is getting things done so important? Well it is to do with those good intentions that we have, the things we absolutely know we should be doing, for […]

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“It was a pleasure to be a guest on Chris´s Voice America show; I hope I was
able to share a few nuggets from my experience in business. Chris – you are
a natural communicator and connector.Chris kindly accepted an invitation to spend a couple of days with me after
the show, to rekindle his connection with the Yorkshire Dales.  It was a
pleasure to get to know Chris more and understand even more of what he
offers his clients and, potentially, clients I work with too.It was a great investment of my time, understanding the dynamic and
breadth of Chris’s range of skills. Chris is a ‘people’ person; he has an ability
to get the heart of issues and help people work through these, both
individually and as teams. I am really excited about exploring ways to work
more closely with Chris in the future. I am also looking forward to reading his
forthcoming book ‘The Power to Get Things Done’.If you want to ‘be more and achieve more’ you need to talk to Chris; he will
make a difference in so many ways.”
Roger Masterson – Owner of Celtic Castles More Testimonials

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