Influencer Marketing For Uncertain Times

How do you build influence and develop your brand online in uncertain times? As the world in 2020 is brought to a standstill by a frightening new viral paradigm it is hard to see a positive in the word viral. Yet for many years marketers have used the concept of the multiplication of opportunity via ‘viral marketing’ techniques to successfully build their brands on-line.  As we move even more into an online world, understanding the key principles of influencer marketing is now essential. Luke Peters has started over 5 businesses. His current brand NewAir is growing with over 50 employees and multi 8 figure sales and was voted as one of Orange County’s Top Workplaces in 2019. Luke’s newest venture is a new ecommerce service business and he is the Host of ‘The Page 1’ Podcast. Join us as we discuss how to develop your brand via influencer marketing and YouTube to survive and flourish in uncertain times.

This episode will be airing live on 3rd April 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959

More about Luke Peters:

Luke Peters has started over 5 businesses. His current brand NewAir is growing with over 50 employees and multi 8 figure sales, which Luke started as a side hustle out of his garage, Newair has been voted as one of Orange County’s Top Workplaces 2019.

Luke’s newest venture is a new ecommerce service business at www.retailband.com and he is the Host of The Page 1 Podcast, a twice-weekly Podcast featuring a variety of guests and thought leaders on topics ranging from channel strategy, tariffs, influencer marketing, product launches, and the details about how to grow ecommerce with big box retailers.

This episode will be airing live on 3rd April 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959

More about host Chris Cooper:

Chris Cooper is the founder of Chris Cooper Business Elevation and creator and host of the Business Elevation Show. Chris and team help leaders to elevate results through building engaged workforces and developing high performance leaders and teams. He created the Business Elevation Show the most accessed business show in 2018 on Voice America the world’s leading on-line radio platform and is co-Author of The Power To Get Things Done (Whether You Feel Like It Or Not). He is a fellow of the Professional Speaking Association and partner of Engagement Multiplier . To contact Chris to see how he and his business can help you : Chris@chriscooper.co.uk


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I saw Chris Cooper here today, absolutely fantastic. I came away with a book full of notes. The bit that stood out was about who is to blame when it comes to not following your intentions when you are self employed. I just want to see him again.

Karen Asemper media commentator/TV Actress and MD of The Dream Alchemist. More Testimonials