How to Position Yourself with guest Mark Levy and Chris Cooper – 24th June 2016
Would you like to learn how to best position yourself and have influence in your marketplace? My guest Mark Levy, says that your marketplace position drives all your initiatives. It’s your point of differentiation, your competitive advantage. It’s why clients choose you instead of a firm that’s bigger, faster, closer, and cheaper. So how do you pick the proper position? Mark Levy is the founder of Levy Innovation LLC a positioning firm that helps consultants and other thought leaders to increase their fees by up to 2,000%. Clients have come from the White House, been CEO’s of major organizations, from Harvard Business School, Major League Baseball and TED and TEDx speakers. He has written for the New York Times, written or co-created 5 books,and created magic tricks and shows performed in Carnegie Hall and Las Vegas, and on major TV networks. Join us and find out how Mark has helped his clients position themselves and massively increased their fees and influence.
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More about Mark Levy:
Mark Levy is the founder of Levy Innovation LLC a positioning firm that helps consultants and other thought leaders to increase their fees by up to 2,000%. Clients include a former White House department head, CEOs of major organizations, a former head of the Strategy Unit at Harvard Business School, a member of Major League Baseball, TED and TEDx speakers. Before Levy Innovation, Mark was Chief Marketing Officer at an Inc. 5,000 experiential branding organization, with clients such as Gap, Samsung, Time Warner, Harvard & Stanford universities. He has written for the New York Times, written or co-created 5 books, including “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content,” (translated into 10 languages). Mark created the O’Reilly video course, “Influencing People Honestly,” teaching leaders how to persuade ethically and openly. Mark also creates magic tricks and shows with his work performed in Carnegie Hall and Las Vegas, and on major TV networks.
To listen to this show from the free archives, please click here