Subscription Models
For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book The Membership Economy. Her new book The Forever Transaction was released in April of this year.
Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies. Join us as Robbie shares how you can radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
This episode will be airing live on 31st July 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959
More about Robbie Kellman Baxter:
Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book The Membership Economy. Her new book The Forever Transaction was released in April of this year.
Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies.
Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.
As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities.
She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.
This episode will be airing live on 31st July 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959
More about host Chris Cooper:
Chris has 25 years of multi-functional business experience, working with global brands such as Mars inc to board level as well as supporting and founding entrepreneurial ventures. Chris elevates business performance and engagement by acting as a catalyst to support the transition of businesses, leaders and teams to higher levels of performance. He has hosted the ‘Business Elevation Show’ on Voice America since 2011, building a massive network of global connections and audience in over 50 countries. He speaks on topics such as’Elevating Leadership’ ‘Engagement Starts With You’ and his book ‘The Power To Get Things Done (Whether You Feel Like It Or Not) published by Penguin Random House USA’. Chris is a fellow and former Regional President of the Professional Speaking Association in the UK. To contact Chris : chris@chriscooper.co.uk
This episode will be airing live on 31st July 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959