The Secrets of How to Dominate Your Industry

Would you like to be the number one go-to person or company in your industry? When you potential clients contacting you to do business with you on your terms and your fees? If so, then this podcast is for you.  Ashley Latter started his business coaching career in 1993 working for the legendary Dale Carnegie Training Organisation. Today his Ethical Sales and Communication programme has been attended by tens of thousands in the Dental and Orthodontic industry across 14 countries. Dentists have travelled from India, Australia and all over Europe to his Training Centre in Manchester to take his courses. During this interview I will be talking to Ashley about his five proven strategies that have helped dominate his marketplace.

This episode will be airing live on 14th August 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959

More about Ashley Latter:

Ashley Latter started his business coaching career working for the legendary Dale Carnegie Training Organisation, joining them in 1993. He had three roles for them in sales, he was a four-course instructor and also an International Master Trainer.

In 1997 two dentists took part on Ashley’s Two-Day Ethical Sales and Communication Programme in Manchester. Since then, tens of thousands of delegates, comprising of dentists, orthodontists, treatment coordinators, specialists and other team members have now taken this programme in 14 countries worldwide including Canada, USA, India, Australia and all over Europe.

Ashley has written three books including, ‘Don’t Wait for the Tooth Fairy’, and ‘You Are Worth it’ (communicate your fees with confidence, so that you can achieve the income your services deserve) and his latest book ‘ The Practice Managers Jugglers’ which is his latest book. He has also contributed to the Dental Masters Series.

He has delivered over 30,000 hours of Business and Communication Skills to the dental world, more than any other coach today.

This episode will be airing live on 14th August 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959

More about host Chris Cooper:

Chris has 25 years of multi-functional business experience, working with global brands such as Mars inc to board level as well as supporting and founding entrepreneurial ventures. Chris elevates business performance and engagement by acting as a catalyst to support the transition of businesses, leaders and teams to higher levels of performance. He has hosted the ‘Business Elevation Show’ on Voice America since 2011, building a massive network of global connections and audience in over 50 countries. He speaks on topics such as’Elevating Leadership’ ‘Engagement Starts With You’ and his book ‘The Power To Get Things Done (Whether You Feel Like It Or Not) published by Penguin Random House USA’. Chris is a fellow and former Regional President of the Professional Speaking Association in the UK. To contact Chris : chris@chriscooper.co.uk

This episode will be airing live on 14th August 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959


  • TMarch 19 2024
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Chris Cooper brings insight, energy, dynamism and warmth to every interaction. I recently had the great pleasure of being his guest on The Business Elevation Show on Voice America and the experience was superb. This came as no surprise to me in that Chris is a leader in his field of developing engaging cultures, engaged leaders and teams. I recently invited Chris to speak at a meeting at the Fides Network in London and his engagement and impact with the audience left everyone feeling charged and positive, with the most fantastic written and verbal feedback from our members. Not only does Chris have an understanding of the dynamics of business, it is also his understanding of human nature and the key role this plays in driving business success that sets him apart. I wouldn’t hesitate to recommend Chris to others, looking to elevate levels of engagement both internally and externally.

Mike Symes, Chief Executive and Co-Founder, Financial Marketing Limited More Testimonials