Be Fair, Be Different with Mike Symes

Do you and your business always treat people fairly? Do you always return calls, follow through on commitments, treat suppliers well…Is fairness at the heart of everything you do? If not, you are missing a significant point of differentiation. Mike Symes is Chief Executive of the multi award-winning Financial Marketing Group of Companies and Executive Director of Brand Workshop Limited. Formerly Head of Marketing and Vice President at Bank of New York Financial, Mike is a highly experienced brand strategist, speaker and marketing author, responsible for launching and developing many successful brands for over 30 years. Join us as we explore why fairness must be at the heart of your business and the key components that will give you outstanding differentiation in your marketplace.

To listen to this episode from the free archives, please visit: https://www.voiceamerica.com/episode/114319/be-fair-be-different-with-mike-symes

More about Mike Symes:

Mike Symes is Chief Executive of the multi award-winning Financial Marketing Group of Companies and Executive Director of Brand Workshop Limited. Formerly Head of Marketing and Vice President at Bank of New York Financial, Mike is a highly experienced brand strategist, speaker and marketing author, responsible for launching and developing many successful brands for over 30 years. Author of ‘Light Your Firebrand’, Mike Symes was invited to contribute to the seminal book, ‘The Brand Challenge – Adapting Branding to Sectorial Imperatives’, published by Kogan Page, which examines brands that have taken the road less travelled. Mike Symes is a Freeman of the City of London and a member of the Worshipful Company of Marketors. He is also Chairman of FIDES, the trusted independent networking and referral group for premier providers of products and services to financial organisations.

To listen to this episode from the free archives, please visit: https://www.voiceamerica.com/episode/114319/be-fair-be-different-with-mike-symes

More about host Chris Cooper:

Chris Cooper is the founder of Chris Cooper Business Elevation and creator and host of the Business Elevation Show. Chris and team help leaders to elevate results through building engaged workforces and developing high performance leaders and teams. He created the Business Elevation Show the most accessed business show in 2018 on Voice America the world’s leading on-line radio platform and is co-Author of The Power To Get Things Done (Whether You Feel Like It Or Not). He is a fellow of the Professional Speaking Association and partner of Engagement Multiplier . To contact Chris to see how he and his business can help you : Chris@chriscooper.co.uk