FUSION: How Integrating brand and culture powers the world’s greatest companies

When business leaders align and integrate culture and brand, they increase their competitive advantage, create measurable value for customers and employees, and future-proof their businesses. that isn’t possible by simply cultivating one or the other alone. Yet many business leaders don’t know how to build a healthy, effective, and valuable culture! Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. In addition to her book FUSION, she is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass). Join us this week as Denise helps us to crack the code on culture-building!

This show will be airing live on 13th July 2018 at 8am(PT)/11am(EST)/4pm(GMT). To listen please visit http://www.voiceamerica.com/show/1959/

 

More about Denise Lee Yohn:

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. In addition to FUSION, she is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

News media including FOX Business TV, CNBC, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues. She is a regular contributor to Harvard Business Review and Forbes.

Denise has served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients include Target, Oakley, and Dunkin’ Donuts.

 

This show will be airing live on 13th July 2018 at 8am(PT)/11am(EST)/4pm(GMT). To listen please visit http://www.voiceamerica.com/show/1959/


Follow @Chrisdcooper

A Hero’s Journey to Vulnerability with Tom Eddington

Tom Eddington has worked for three decades in business as a consultant, educator, entrepreneur, and strategic advisor. He is a student and teacher of board, leadership, and organizational effectiveness – focusing on how companies grow, achieve, and sustain effectiveness whilst remaining stewards for their stakeholders. As a partner in a highly respected global consulting firm […]

See All News

Chris Cooper brings insight, energy, dynamism and warmth to every interaction. I recently had the great pleasure of being his guest on The Business Elevation Show on Voice America and the experience was superb. This came as no surprise to me in that Chris is a leader in his field of developing engaging cultures, engaged leaders and teams. I recently invited Chris to speak at a meeting at the Fides Network in London and his engagement and impact with the audience left everyone feeling charged and positive, with the most fantastic written and verbal feedback from our members. Not only does Chris have an understanding of the dynamics of business, it is also his understanding of human nature and the key role this plays in driving business success that sets him apart. I wouldn’t hesitate to recommend Chris to others, looking to elevate levels of engagement both internally and externally.

Mike Symes, Chief Executive and Co-Founder, Financial Marketing Limited More Testimonials

Newsletter Sign Up.

Sign up here to receive Chris Cooper's newsletter.