Special Encore Show: How to Select a Brand Ambassador with sports marketing expert Jane Hansom

Creating emotional connections with your brand is an essential part of many organizations marketing plans.  Selecting brand ambassadors can be a powerful strategy but there are risks to getting it right.  Jane Hansom is a marketeer with over 25 years experience of creating integrated global brand marketing campaigns across media channels from TV and print to digital and social media. She set up Sponge Marketing in 2005 to focus on delivering creative marketing, PR and brand entertainment experiences to the sport, travel and entertainment industry. Jane is also an athlete herself having medalled in World Championship events for Great Britain. Jane also sits on the board of the Triathlon Industry Association and advises government sporting bodies like London Sport on how to increase participation in sport. On this Special Encore Show, I will be discussing with Jane how to effectively recruit a successful brand ambassador as well as lessons from her considerable sporting and business achievements.

This Special Encore episode will be airing on 26th July 2019 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959/

More about Jane Hansom:

JaneHansom

Jane Hansom is a marketeer with over 25 years experience in creating integrated global brand marketing campaigns across media channels from TV & print to digital & social media. As an ex board director of global marketing agency 141, Jane executed campaigns for FMCG brands like Mumm Champagne, Courvoisier, Laphroaig & Sony PlayStation before leaving to set up Sponge Marketing in 2005 to focus on delivering creative marketing, PR & brand entertainment experiences to the sport, travel & entertainment industry. Current clients include Brooks Running, Odlo, Unit Nutrition, Digme Fitness, Barbados Tourism Board, Challenge Family, The Nevis Tourism Authority, Cervelo & Zone3. Jane is a keen amateur triathlete & has medalled for the Great Britain Age Group team in various World Championship Events from Sprint to Olympic distance. Jane sits on the board of the Triathlon Industry Association & advises government sporting bodies like London Sport on how to increase participation in sport.

This Special Encore episode will be airing on 26th July 2019 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959/

More about host Chris Cooper:

Chris Cooper is the founder of Chris Cooper Business Elevation and creator and host of the Business Elevation Show. Chris and team help leaders to elevate results through building engaged workforces and developing high performance leaders and teams. He created the Business Elevation Show the most accessed business show in 2018 on Voice America the world’s leading on-line radio platform and is co-Author of The Power To Get Things Done (Whether You Feel Like It Or Not). He is a fellow of the Professional Speaking Association and partner of Engagement Multiplier . To contact Chris to see how he and his business can help you : [email protected]


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