On Purpose: Delivering a Branded Customer Experience People Love with Shaun Smith – 13th May 2016

Simon Sinek told us to ‘Start with Why’ but HOW do you turn that into sustainable business results? Brands that achieve rapid growth have a clear sense of purpose and successfully translate that into a great experience for their customers and employees. During this show my guest Shaun Smith, will share examples on how to do this from leading brands, such as LEGO, Zappos, Lush and Nissan. Shaun has been a leader in expanding management attention from the narrow focus on customer service to the wider, more strategic drive towards customer experience. He is the founder of Smith+co the leading UK based customer experience consultancy.  He is also co-author of five acclaimed business books, his most recent being, ‘On Purpose, delivering a branded customer experience people love’. Shaun has spoken to audiences across the world. Join us and experience the wisdom of one of the leading international thought leaders on customer experience.

To listen to this show from the free archives, please click here

More about Shaun Smith:

Shaun Smith

Shaun has been a leader in expanding management attention from the narrow focus on customer service to the wider, more strategic drive towards customer experience. He is the founder of Smith+co the leading UK based customer experience consultancy.  He is co-author of five acclaimed business books, his most recent being, ‘On Purpose, delivering a branded customer experience people love’. Shaun has spoken to audiences across the world and in many sectors. He is a Fellow of the Professional Speakers Association and a Member of the Global Speakers Federation. Shaun was recently presented with the PSAE (Professional Speaking Award of Excellence).

To listen to this show from the free archives, please click here

 


  • Missed Friday's live interview with Founder of Illumination Partners Deborah Coviello @DropinCEO ? Catch up now fro… https://t.co/TA3lqmIE9GJanuary 17 2022
  • Gain some direction to enable you to get back on track in a more sustainable, high performing way: Join us live to… https://t.co/EkWKG1ljeXJanuary 14 2022
Follow @Chrisdcooper

The 360 Within© – Applying the Arts to your Coaching Practice – with Guest Host Steven Morris & Guest Owen Ó Súilleabháin

Be it coaching an executive, coaching a manager, or coaching a team, there’s no mistaking that coaching is an essential path to human and leadership growth. But not all coaching is equal, and not all coaches are alike. Whether someone is being coached for development or for performance, the need for good and diverse styles […]

See All News

“Few presenters can connect the fate of kidnapped penguins to enhanced business performance strategies so seamlessly.  Chris works on our post-experience graduate courses and helps us to bring practitioner issues into focus for students. Articulate and considered, Chris carefully weaves anecdotes from his extensive commercial experience and stories from his personal life, to offer a gentle critique on the state of contemporary management. Our students leave the room inspired to consider how they can play a part in elevating the importance of individual well being and the centrality of human relationships for the benefit of an organisation’s productivity.”

Dr. Matthew Higgins – University of Leicester, School of Management More Testimonials