The Death of Demographics with David Allison

Is judging human behaviour based upon demographics dead?

My guest David Allison realised that people simply don’t act their age anymore; the wealthy often prefer to shop in Walmart, and you might have more behaviourally in common with someone of a completely ethnic background, age, or nation than your peer group. 

David is a human values expert, global researcher, and best-selling author, who is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with in our work. He is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy. David speaks internationally and helps big brands connect with people by honoring their values.

During this interview we will explore David’s latest book ‘The Death of Demographics: Valuegraphic Marketing for a Values-Driven World’.

Join us for a conversation that may help you connect better with others and shift your paradigm when it comes to understanding yourself and others. Valuable to anyone with an interest in people, marketing and/or leadership.

This episode will be airing live on 28th April 2023 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959


More about guest David Allison:

David Allison is a human values expert, global researcher, and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with in our work. He is the founder of the Value graphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy. David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the ten best leadership books of the year, and his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World was published in November 2022.

This episode will be airing live on 28th April 2023 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959


More about host Chris Cooper:

Chris Cooper has over a 30 year career worked with major global brands to small entrepreneurial ventures developing exceptional leaders, teams and highly engaged workforces. Chris has hosted since 2011 the Business Elevation show which in 2019 was the most accessed business show on the world’s leading on-line radio platform ‘Voice America’ .

He is co-Author of The Power To Get Things Done (Whether You Feel Like It Or Not) published by Penguin Random House New York and in 2021 contributed to multiple international best seller ‘Play The Game’.

Chris has a reputation as an exceptional coach, consultant, facilitator and speaker. Chris also founded the Elevation Collective where exceptional people are connected to contribute to a better world. He is a fellow of the Professional Speaking Association, lives in Leicestershire in the UK with his wife and two teenage boys and loves adventure and the natural world.

In 2019, during a mid-life crisis, he competed in Scotland’s toughest one day endurance event.

This episode will be airing live on 28th April 2023 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959


  • TMarch 1 2024
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