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The Power of Differentiation

On this episode of The Business Elevation Show we explored “The Power of Differentiation“, diving deep into the vital topic of identifying and leveraging uniqueness in business with guest Barry LaBov, a seasoned brand strategist with over 40 years of experience.

LISTEN TO THIS EPISODE HERE

In our conversation, we touch on numerous insightful topics. Here are the key takeaways you won’t want to miss:

Embracing Enthusiasm and Passion: The necessity of understanding and harnessing what makes your business unique, echoing the importance of infusing enthusiasm and passion into everything you do.

Barry LaBov’s Differentiation Process: Barry shared his strategic five-step brand reengineering process:

Brand Assessment: Discovering unique aspects through feedback.
Technical Immersion: Detailed operational analysis.
Business Plan Jam Session: Creative collaboration with clients.
Execution: Meticulous implementation based on solid research.
Launch: Beginning with internal buy-in before going public.

Real-World Examples: Learn how a family bakery’s use of a special grain made for unrecognised but powerful differentiation, and how a church insurance company found its unique value through its Christian identity.

Incorporating Creativity and Fun: Barry discusses the use of music and playfulness during client sessions to foster innovation and make business exciting.

The Emotional and Human Connection: Comparing strategic business processes to artistic creation, Barry emphasises the significance of emotional connections in business.

There are 200,000 words in the English language; how often do brands use the same 5 to 10? – Barry LaBov

Whether you’re an established brand, entrepreneur or simply looking to be inspired, this episode will be a valuable listen.

You can listen to the Business Elevation Show interview with Barry LaBov here. Alternatively on Apple Podcasts, Spotify, Tunein, Amazon Music, iHeart Radio (latter US only).

More about Barry LaBov:

Barry LaBov, is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognised, respected author, podcast guest, and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specialises in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. He has an upcoming book entitled, “The Power of Differentiation, Win Hearts, Minds and Market Share.”