The Secrets of How to Dominate Your Industry

Would you like to be the number one go-to person or company in your industry? When you potential clients contacting you to do business with you on your terms and your fees? If so, then this podcast is for you.  Ashley Latter started his business coaching career in 1993 working for the legendary Dale Carnegie Training Organisation. Today his Ethical Sales and Communication programme has been attended by tens of thousands in the Dental and Orthodontic industry across 14 countries. Dentists have travelled from India, Australia and all over Europe to his Training Centre in Manchester to take his courses. During this interview I will be talking to Ashley about his five proven strategies that have helped dominate his marketplace.

This episode will be airing live on 14th August 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959

More about Ashley Latter:

Ashley Latter started his business coaching career working for the legendary Dale Carnegie Training Organisation, joining them in 1993. He had three roles for them in sales, he was a four-course instructor and also an International Master Trainer.

In 1997 two dentists took part on Ashley’s Two-Day Ethical Sales and Communication Programme in Manchester. Since then, tens of thousands of delegates, comprising of dentists, orthodontists, treatment coordinators, specialists and other team members have now taken this programme in 14 countries worldwide including Canada, USA, India, Australia and all over Europe.

Ashley has written three books including, ‘Don’t Wait for the Tooth Fairy’, and ‘You Are Worth it’ (communicate your fees with confidence, so that you can achieve the income your services deserve) and his latest book ‘ The Practice Managers Jugglers’ which is his latest book. He has also contributed to the Dental Masters Series.

He has delivered over 30,000 hours of Business and Communication Skills to the dental world, more than any other coach today.

This episode will be airing live on 14th August 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959

More about host Chris Cooper:

Chris has 25 years of multi-functional business experience, working with global brands such as Mars inc to board level as well as supporting and founding entrepreneurial ventures. Chris elevates business performance and engagement by acting as a catalyst to support the transition of businesses, leaders and teams to higher levels of performance. He has hosted the ‘Business Elevation Show’ on Voice America since 2011, building a massive network of global connections and audience in over 50 countries. He speaks on topics such as’Elevating Leadership’ ‘Engagement Starts With You’ and his book ‘The Power To Get Things Done (Whether You Feel Like It Or Not) published by Penguin Random House USA’. Chris is a fellow and former Regional President of the Professional Speaking Association in the UK. To contact Chris : chris@chriscooper.co.uk

This episode will be airing live on 14th August 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959


Follow @Chrisdcooper

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I have known Chris for several months and have found him the consummate professional. In particular running a workshop for our business customers on the Power to Get Things Done and looking at the potential solutions available to resolve this big issue that many of us face. The feedback from the event was fabulous with a great buzz around the room both during and after the event. It was a pleasure to work with Chris – Lucy Winn, Area Director HSBC Business Banking


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