Turning Quality Leads Into Quality Business with Barnaby Wynter and Chris Cooper

During this interview we will discuss why you must design your marketing like a bucket and how to turn high quality leads generated into high quality business. Barnaby Wynter has spent his whole career dedicated to making sense of how marketing impacts your business. He founded The Brand Bucket Company in 2010 to extend his impact on corporates to start-ups. Having owned a Top 200 integrated London advertising agency for 10 years, Barnaby led a team to develop a foundation system for marketing your business. Over 7 years, The Brand Bucket Programme was refined as it was applied to over 570 brands worldwide. Today, Barnaby provides the expertise from 30 years of experience, to enable businesses to become a go to brand in their market. Join us as we learn how to best market your business to generate quality leads and turn them into quality business.

This episode will be airing live on 13th November 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959

More about Barnaby Wynter:

Barnaby Wynter’s whole career has been dedicated to making sense of how marketing impacts your business. He founded The Brand Bucket Company in 2010 to extend his impact on corporates to start-ups.

Having owned a Top 200 integrated advertising agency in London for 10 years, it became clear to Barnaby that for a modern business to keep pace with the rapid change in marketing, working with best in class practitioners was key.

To address this, Barnaby led a team to develop a foundation system for marketing your business. Over 7 years, The Brand Bucket Programme was refined as it was applied to over 570 brands worldwide.

Today, Barnaby provides all the required expertise that only someone with 30 years of experience can provide, to enable businesses to become a go-to brand in their market. He utilises a wide network of pre-qualified independent practitioners to deliver creative campaign ideas and build brands that matter.

This episode will be airing live on 13th November 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959

Chris Cooper - The Business Elevation Show

Chris has 25 years of multi-functional business experience, working with global brands such as Mars inc to board level as well as supporting and founding entrepreneurial ventures. Chris elevates business performance and engagement by acting as a catalyst to support the transition of businesses, leaders and teams to higher levels of performance. He has hosted the ‘Business Elevation Show’ on Voice America since 2011, building a massive network of global connections and audience in over 50 countries. He speaks on topics such as ’Elevating Leadership’ ‘Engagement Starts With You’ and his book ‘The Power To Get Things Done (Whether You Feel Like It Or Not) published by Penguin Random House USA’. Chris is a fellow and former Regional President of the Professional Speaking Association in the UK. To contact Chris : chris@chriscooper.co.uk

This episode will be airing live on 13th November 2020 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959


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We have had enormous value. The team found talent 
dynamics really powerful individually and as a
 team. Building on top of this were two away days in which 
we also looked at collaboration and resilience. The feedback was absolutely amazing, people 
not only enjoyed and contributed but gained a
real sense of team and the desire and commitment to tacking our big challenges. We could not have asked 
for more. 

Ian Potter, Chief Operating Officer, West
Leicestershire CCG (NHS)

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