‘How to be relevant’ with Mark Levy
Mark Levy interviewed me recently about ‘keeping your head when others are losing theirs’ and although a great privilege, I needed to turn the tables on Mark as he is one of the smartest people I know!
Mark explained to me that he was giving a big talk on ‘Relevancy’ and during 11 years of the show, it was clear to me that this was a great unexplored topic!
So what are the different forms of relevancy and how do you ensure when speaking to others, selling or marketing to them that you truly understand what is relevant to them? Such that you get into their mindset?
Mark is a brilliant conversationalist, consultant to global brands, iconic TV shows and individuals like Simon Sinek. He has written for the New York Times, is a multiple author, Hall of Fame Consultant, educator and speaker. He also creates magic tricks and shows including co-creating ‘Chamber Magic’ that has run for over two decades and is New York’s highest rated live-show, even higher on TripAdvisor than Hamilton.
Join us as we explore Mark’s unique take on ‘relevancy’ and how to get more relevant in order to succeed in today’s world.
This episode will be airing on 15th July 2022 at 8am(PT)/11am(EST)/4pm(BST). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959
More about Mark Levy:
Mark Levy is the founder of Levy Innovation LLC, a positioning and strategy firm that helps organizations and thought leaders differentiate by using, what he calls, “a Big Sexy Idea.”
Mark has consulted to some of the world’s most prominent companies and individuals, including CEOS of major brands; the former head of Strategy at the Harvard Business School; and Simon Sinek of “Start with Why” fame.
Mark has also consulted to a TV special on the History Channel, as well as to the iconic TV series, “Mystery Science Theater 3000.”
In 2018, Mark was elected to the Consulting Hall of Fame. The hall’s founder called Mark’s messaging and positioning work “unparalleled.”
Mark is also a speaker. He’s given talks to Adobe, American Express, and Google, among others.
Mark has written for the New York Times, and has written or co-created five books, including “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content,” which has been published in eleven languages.
He has taught entrepreneurial strategy and persuasive business writing at Rutgers University.
Besides his positioning work, Mark creates magic tricks and shows. One of the shows he co-created, “Chamber Magic,” has run for over two decades, and appears on TripAdvisor as New York City’s highest-rated live show, ranked even higher than “Hamilton.”
He can be reached at LevyInnovation.com.
This episode will be airing on 15th July 2022 at 8am(PT)/11am(EST)/4pm(BST). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959
More about Chris Cooper:
Chris Cooper has over a 30 year career worked with major global brands to small entrepreneurial ventures developing exceptional leaders, teams and highly engaged workforces. Chris has hosted since 2011 the Business Elevation show which in 2019 was the most accessed business show on the world’s leading on-line radio platform ‘Voice America’ .
He is co-Author of The Power To Get Things Done (Whether You Feel Like It Or Not) published by Penguin Random House New York and in 2021 contributed to multiple international best seller ‘Play The Game’.
Chris has a reputation as an exceptional coach, consultant, facilitator and speaker. Chris also founded the Elevation Collective where exceptional people are connected to contribute to a better world. He is a fellow of the Professional Speaking Association, lives in Leicestershire in the UK with his wife and two teenage boys and loves adventure and the natural world.
In 2019, during a mid-life crisis, he competed in Scotland’s toughest one day endurance event.
This episode will be airing on 15th July 2022 at 8am(PT)/11am(EST)/4pm(BST). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959