How Experts Build Empires with Janet Switzer

Ever wondered why some entrepreneurs become leading experts in their field with all the fame, fortune and opportunity that goes with it — while others struggle to get by?  Why some CEOs and business-people get book deals, and speaking tours, and spokesperson contracts — while others wait – perhaps years – just to get recognized? My guest Janet Switzer is the business strategist and marketing maven behind many of the biggest named published entrepreneurs. The strategist of choice for Jack Canfield and Mark Victor Hansen’s Chicken Soup for the Soul media empire since the original book published in 1993.  And Jack’s go-to marketer for 22 years — helping him sell millions of dollars’ of speeches, training programs, coaching, live events and more. Janet speaks globally on how experts and CEOs can become a media She is the bestselling coauthor of The Success Principles , now in 30 languages.  And her book Instant Income: Strategies That Bring In the Cash went to #1 within 48 hours.

To listen to the show now from the free archives please click here

More about Janet Switzer:

Janet Switzer

Janet is the business strategist and marketing maven behind many of the biggest named entrepreneurs who are published and publicized. She’s been the strategist of choice for Jack Canfield and Mark Victor Hansen’s Chicken Soup for the Soul media empire since the original book was published in 1993.  And she’s also been Jack’s go-to marketer for 22 years — helping him sell millions of dollars’ of his high priced speeches, training programs, coaching, live events and more.  She’s helped Oprah Winfrey’s financial guru David Bach, business expert Jay Abraham, motivational speaker Les Brown, Internet marketer Yanik Silver, and many others. Janet speaks globally on how experts and CEOs can become a media personality and build an empire around their expertise.  Janet is also the New York Times bestselling coauthor of The Success Principles with Jack Canfield, now in 30 languages.  And her book Instant Income: Strategies That Bring In the Cash went to #1 within 48 hours of its release.

To listen to the show now from the free archives please click here


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Chris has supported me over the last 12 months to develop my professional communication as a keynote speaker. This is an important area for the growth of my business. I am also gaining value from participating in his Achiever Programme for entrepreneurs. With Chris’s professional support during this period my speaking has improved significantly and I am delighted with how Chris has encouraged and guided me during this process.

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