Mastering Your Market with Paul Charity – 6th March 2015

Pinpointing your target market can be a challenge, let alone learning how to master it! I personally invited my guest Paul Charity to join me on this show as I am an impressed recipient of his work. I first found out about Paul when a highly respected industry professional forwarded his newsletter and said ‘this is the newsletter you should read’. Paul has not only created the must read newsletter for his sector, he also developed a range of services from sold out Masterclasses and conferences to international innovation trips. Paul has had a varied career, combining journalism with direct experience of founding a multi-site pub company. He was editor of a weekly newspaper in Lincolnshire at the age of 28. In his early 30s he co-founded the Bulldog Hotel Group. Most recently, he edited the Publican’s Morning Advertiser, spending ten years on the magazine during which time it became market leader. Join us to discover how to become the must read, go to expert in your marketplace.

To listen go to: http://chriscooper.co.uk/radio/archive/

More about Paul Charity:

PaulCharity

Paul has had a varied career, combining journalism with direct experience of founding a multi-site pub company. He was editor of a weekly newspaper in Lincolnshire at the age of 28. In his early 30s he co-founded the Bulldog Hotel Group with a single leasehold site. Most recently, he edited the Publican’s Morning Advertiser, spending ten years on the magazine during which time it became market leader. Whilst on the magazine he set up some of the best-known and most successful events in the pub sector. He also edited M&C Report, the intelligence and analysis newswire for top tier pub, restaurant and foodservice executives, achieving a 60% uplift in subscription levels based on the quality of its business information. Paul is also the brains behind the creation of the Zolfo Cooper Profit Tracker and currently edits The Propel Info Morning Briefing, a daily free-to-air newsletter for pubs, restaurants and food service operators.

To listen go to: http://chriscooper.co.uk/radio/archive/

 


Follow @Chrisdcooper

The Cervelo Cycles Story – To Make Riders Faster with Phil White

Phil White and Gerard Vroomen took their bike company, Cervelo on a 16 year roller-coaster ride from a basement workshop in Montreal to the pinnacle of triathlon and road cycling. They realised their dream of seeing their bikes win in the Tour De France,the Olympics and Ironman. Gerard and Phil built the most sought-after brand […]

See All News

‘We booked Chris to give a keynote speech at our Annual Customer Day at the National Space Centre in Leicester on ‘The Power To Get Things Done (Whether You Feel Like It Or Not’. His speech was thought provoking and engaging and Chris also worked very well with me to make it relevant to our agenda. I would therefore recommend Chris to anyone looking to book a speaker for their event’ Guy Van Der Knaap, Managing Director MCS UK

Guy Van Der Knaap, Managing Director MCS UK More Testimonials

Newsletter Sign Up.

Sign up here to receive Chris Cooper's newsletter.