Mastering Your Market with Paul Charity – 6th March 2015

Pinpointing your target market can be a challenge, let alone learning how to master it! I personally invited my guest Paul Charity to join me on this show as I am an impressed recipient of his work. I first found out about Paul when a highly respected industry professional forwarded his newsletter and said ‘this is the newsletter you should read’. Paul has not only created the must read newsletter for his sector, he also developed a range of services from sold out Masterclasses and conferences to international innovation trips. Paul has had a varied career, combining journalism with direct experience of founding a multi-site pub company. He was editor of a weekly newspaper in Lincolnshire at the age of 28. In his early 30s he co-founded the Bulldog Hotel Group. Most recently, he edited the Publican’s Morning Advertiser, spending ten years on the magazine during which time it became market leader. Join us to discover how to become the must read, go to expert in your marketplace.

To listen go to: http://chriscooper.co.uk/radio/archive/

More about Paul Charity:

PaulCharity

Paul has had a varied career, combining journalism with direct experience of founding a multi-site pub company. He was editor of a weekly newspaper in Lincolnshire at the age of 28. In his early 30s he co-founded the Bulldog Hotel Group with a single leasehold site. Most recently, he edited the Publican’s Morning Advertiser, spending ten years on the magazine during which time it became market leader. Whilst on the magazine he set up some of the best-known and most successful events in the pub sector. He also edited M&C Report, the intelligence and analysis newswire for top tier pub, restaurant and foodservice executives, achieving a 60% uplift in subscription levels based on the quality of its business information. Paul is also the brains behind the creation of the Zolfo Cooper Profit Tracker and currently edits The Propel Info Morning Briefing, a daily free-to-air newsletter for pubs, restaurants and food service operators.

To listen go to: http://chriscooper.co.uk/radio/archive/

 


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If you are in a leadership position, one of the big challenges is getting more from less. What Chris has brought to me personally and to Everards is to be efficient in my thinking, to ensure I prioritise with my team, evaluate very clearly what we are doing and as a result continuously grow. In these economic times, it would be easy to look at an engagement with Chris as a cost. I would encourage anybody to look upon it as an investment in that you will achieve more from less and will only understand what that means for you personally and your business more broadly via that engagement. For anyone out there looking to achieve more for less, looking to increase their profitability and value of their business, then Chris is a man to work with. He will deliver huge added value to your business.

 

Stephen Gould, Managing Director of Everards Brewery Ltd and Leicestershire Business Executive of the Year 2013 More Testimonials

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