The Cervelo Cycles Story – To Make Riders Faster with Phil White

Phil White and Gerard Vroomen took their bike company, Cervelo on a 16 year roller-coaster ride from a basement workshop in Montreal to the pinnacle of triathlon and road cycling. They realised their dream of seeing their bikes win in the Tour De France,the Olympics and Ironman. Gerard and Phil built the most sought-after brand in the cycling world in less than a decade. Join us to learn from my guest Phil White about his lessons from this incredible journey and how he and Gerard faced the fight of their lives to keep the company alive. If you love entrepreneurship and sport then this is a show you simply must listen to.

To listen to the interview from the free archives, please visit https://www.voiceamerica.com/episode/111090/the-cervelo-cycles-story-to-make-riders-faster-with-phil-white 

More about Phil White:

Phil White co-founded Cervelo Cycles with Gerard Vroomen, which became the engineering leader in the bike industry and, arguably, completely redefined it. With a focus on technical and marketing innovation, Cervelo grew from a garage startup to the most popular triathlon bike in the world (based on the Ironman bike count) and the most popular bike in pro cycling (based on CyclingNews reader polls). Cervélo was the first bike company in decades “to put our money where our mouth is”, and drive the sport forward by starting our own pro cycling team which became the #1 ranked team in the world within 6 months. After the sale of Cervélo to Pon Holdings in 2012, Phil stayed with Pon as the non-executive Chairman of Cervélo, and as a Board member & the Chief Innovation Officer of Pon Bike. In July 2017 he left his positions at Pon and Cervélo to pursue other adventures in innovation, mobility, and performance.

To listen to the interview from the free archives, please visit https://www.voiceamerica.com/episode/111090/the-cervelo-cycles-story-to-make-riders-faster-with-phil-white   


  • Want to know “12 Pillars For Growing You And Having A Successful Business”? CEO and Founder of Business Growth Bure… https://t.co/X7jlA0wGBINovember 14 2019
  • Knowing how to grow and build a business can be difficult – so where do you go begin?! We're welcoming… https://t.co/pdcoSQs0MpNovember 13 2019
Follow @Chrisdcooper

12 Pillars Of Business Growth with Rupert Honywood

Knowing how to grow and build a business can be difficult – so where do you go begin? Everything has to start with, what Rupert refers to as the “12 Pillars”. The first two pillars being reflected in you as a person (your “why”) and your personal plan and these should be reflected with desired […]

See All News

We have had enormous value. The team found talent 
dynamics really powerful individually and as a
 team. Building on top of this were two away days in which 
we also looked at collaboration and resilience. The feedback was absolutely amazing, people 
not only enjoyed and contributed but gained a
real sense of team and the desire and commitment to tacking our big challenges. We could not have asked 
for more. 

Ian Potter, Chief Operating Officer, West
Leicestershire CCG (NHS)

Ian Potter, Chief Operating Officer, West
 Leicestershire CCG (NHS) More Testimonials

Newsletter Sign Up.

Sign up here to receive Chris Cooper's newsletter.