Noble Purpose: Our role in global change with Lisa Earle McLeod

The world and our species are at a critical turning point, and it is down to us as consumers to ensure major businesses change their way of doing business in order to put people and the planet first.

The business shareholder primacy model and leadership behaviours must change.

Sales Leadership expert Lisa Earle McLeod created the “Noble Purpose” concept and strategy after her research revealed that organizations driven by a Noble Purpose outperformed the market by over 350%. Her bestselling book ‘Selling with Noble Purpose’ has been a game changer across the globe and her expertise has been showcased on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America.

A sought-after keynote speaker and author of 4 bestselling books in 4 genres, leadership, sales, personal development and a collection of humour essays.

Join us as we discuss our roles as consumers, employees, and leaders in helping business become noble in their people and planet focus and help us shift to a more positive trajectory.

This episode will be airing live on 12th August 2022 at 8am(PT)/11am(EST)/4pm(BST). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959


More about Lisa Earle McLeod:

Sales Leadership expert Lisa Earle McLeod created the “Noble Purpose” concept and strategy after her research revealed that organizations driven by a Noble Purpose outperformed the market by over 350%. Her bestselling book ‘Selling with Noble Purpose’ has been a game changer at global firms like Flight Centre, Google, Hootsuite and Roche.McLeod is the Sales Leadership expert for Forbes.com. She has appeared on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America. A sought after keynote speaker who has rocked the house everywhere from Apple to Peterbilt Trucking, McLeod is known for her cutting edge ideas, practical techniques, and inspirational humour. She is the author of 4 bestselling books in 4 genres, leadership, sales, personal development and a collection of humour essays.

See more at: http://www.mcleodandmore.com/about/#sthash.2L9kXFlw.dpuf

This episode will be airing live on 12th August 2022 at 8am(PT)/11am(EST)/4pm(BST). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959


More about Chris Cooper:

Chris Cooper has over a 30 year career worked with major global brands to small entrepreneurial ventures developing exceptional leaders, teams and highly engaged workforces. Chris has hosted since 2011 the Business Elevation show which in 2019 was the most accessed business show on the world’s leading on-line radio platform ‘Voice America’ .

He is co-Author of The Power To Get Things Done (Whether You Feel Like It Or Not) published by Penguin Random House New York and in 2021 contributed to multiple international best seller ‘Play The Game’.

Chris has a reputation as an exceptional coach, consultant, facilitator and speaker. Chris also founded the Elevation Collective where exceptional people are connected to contribute to a better world. He is a fellow of the Professional Speaking Association, lives in Leicestershire in the UK with his wife and two teenage boys and loves adventure and the natural world.

In 2019, during a mid-life crisis, he competed in Scotland’s toughest one day endurance event.

This episode will be airing live on 12th August 2022 at 8am(PT)/11am(EST)/4pm(BST). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959


  • TFebruary 25 2024
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Special Encore Show: Make Changes Not Excuses – with guest Molly Harvey

Don’t miss this week’s special encore episode of the Business Elevation Show, where we’ll be hosting Molly Harvey, the author of the groundbreaking book “Make Changes Not Excuses”. Molly  is a revered author, speaker, and change management expert known for her unyielding commitment to helping businesses innovate and thrive with a combination of deep and […]

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it is 200! Happy Podiversary, Chris – and thank you for every single one of them. The insights you and your guests have been sharing rival what one can learn in an advanced degree program, indeed! You and your guests, past and future, are most appreciated!

Karsten Speckmann – Business Elevation Show Listener More Testimonials