One Step At A Time to Ikigai with Jane Hansom

Do your passions and talents balance perfectly with what the world needs and is prepared to pay for?

My guest and good friend Jane Hansom epitomises this state of balance beautifully as summarised in the Japanese concept of Ikigai.

So how do you make this happen for you or is this just an unreachable dream? 

In this interview, we will look at how one step at a time Jane’s life and career in London as a busy marketeer became entwined with a passion for long distance triathlon. Nudged reluctantly into entering the London marathon at age 40, over the next 10 years Jane became a world name on the Ironman and Triathlon stage both as an elite competitor and as a business leader.

Today, Jane not only sits on the board of the Triathlon Industry Association and The Professional Triathletes Organisation advising government sporting bodies and developing triathlon into a major global sporting series she also now lives in one of the most stunning locations in the world.

Join us and consider how you might transition your life into this beautiful state of Ikigai – one step at a time.

This episode will be airing live on 8th July 2022 at 8am(PT)/11am(EST)/4pm(BST). To listen live or later from the archive please visit

More about Jane Hansom:

Jane Hansom is a marketeer with over 25 years’ experience in creating integrated global brand marketing campaigns across media channels from TV & print to digital & social media. As an ex-board director of global marketing agency 141, Jane executed campaigns for FMCG brands like Mumm Champagne, Courvoisier, Laphroaig & Sony PlayStation before leaving to set up Sponge Marketing in 2005 to focus on delivering creative marketing and PR solutions to the sport and travel industries. Clients include Brooks, Odlo, Craft, Nevis Tourism Authority, Challenge Family, Cervelo & Huub. Jane is a keen amateur triathlete & has medalled for the Great Britain Age Group team in various World Championship Events from Sprint to Olympic distance as well as winning her age group at countless long-distance Ironman events including the Ironman World Championship. Jane sits on the athlete board of the Professional Triathlon Organisation and helps establish and implement polices to strengthen the PTO’s mission of promoting the sport of triathlon on a worldwide basis as well as providing a model for gender equality in sport and society. 

This episode will be airing live on 8th July 2022 at 8am(PT)/11am(EST)/4pm(BST). To listen live or later from the archive please visit

More about Chris Cooper:

Chris Cooper has over a 30 year career worked with major global brands to small entrepreneurial ventures developing exceptional leaders, teams and highly engaged workforces. Chris has hosted since 2011 the Business Elevation show which in 2019 was the most accessed business show on the world’s leading on-line radio platform ‘Voice America’ .

He is co-Author of The Power To Get Things Done (Whether You Feel Like It Or Not) published by Penguin Random House New York and in 2021 contributed to multiple international best seller ‘Play The Game’.

Chris has a reputation as an exceptional coach, consultant, facilitator and speaker. Chris also founded the Elevation Collective where exceptional people are connected to contribute to a better world. He is a fellow of the Professional Speaking Association, lives in Leicestershire in the UK with his wife and two teenage boys and loves adventure and the natural world.

In 2019, during a mid-life crisis, he competed in Scotland’s toughest one day endurance event.

This episode will be airing live on 8th July 2022 at 8am(PT)/11am(EST)/4pm(BST). To listen live or later from the archive please visit

  • TMarch 1 2024
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