Play The Game Part 2 – with Darrell Irwin, Don Sandel, Stephen Carter & Adam Strong

Has your business plateaued in 2021 or are you feeling stuck?  Do you have the motivation to make a positive leap forward in 2022?

Last week we repeated a part one show with Adam Strong, Branka van der Linden, Karel Vermeulen and  Haroon Danis where we discussed the new ‘Play The Game, How To Win In Today’s Changing Environment’. Since this show originally aired Play The Game has become an international bestseller in multiple categories and is being physically stocked in major retailers such as Waterstones and WH Smiths in the UK.  Adam Strong the corporate productivity authority, entrepreneur, athlete, coach, speaker and trainer persuaded an exciting cohort of International Game Changing Leaders to contribute a thought provoking chapter each.

I am delighted to be joined in this interview by Adam Strong and three more exceptional leaders Donald Sandel, Darrell Irwin, Stephen Carter to discuss three more valuable chapters from the book positivity, branding and intellectual property.

Join us for more inspiration to elevate your business performance in 2022. 

This episode will be airing on 4th February 2022 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit

More about Darrell Irwin:

In 2001, Darrell Irwin made the decision to stop working on brands that would send people to an early grave and made a choice to help companies with a more purposeful message succeed.

Businesses looking to thrive don’t always make a link between profitability and purpose and having founded a brand marketing agency called Cre8ion, recently co-founded a software company called Di9ital and a personal development movement called Hum4ns, Darrell is giving business owners, entrepreneurs, and leaders the tools to thrive.

Recently, he wrote a chapter on Game Changing Brands in the no.1 Amazon Best Seller ‘Play The Game’ and his own book The Crisis Catalyst, has recently launched as an online publication.

He continues to inspire people in his purpose led Facebook Group Purpose People and soon to launch platform ‘Purpose People’ for those looking for more insights and inspiration.

More about Don Sandel:

Don Sandel began his career as an adjunct professor of English and Communications but spent the last 30+ years in the corporate space leading organization efforts in talent and leadership development.

Don’s expertise is in the field leadership development as well as the impact of shifting to a positive mindset. He is a sought-after speaker on the topic, often speaking at national and global conferences, and has been published nationally. Don is currently the Founder of GoPositiv, a boutique training and consulting firm that makes the link between a positive mindset and engagement, well-being and performance. He has recently consulted for such organizations as Wintrust Bank, Remarkable Health, Sunovion Pharmaceuticals, Astellas Pharma, Ada S. McKinley Community Services and AstraZeneca and has thrilled thousands with his energetic keynotes on shifting to a positive mindset.Don is active in ATD, CCATD, and the Executive Learning Exchange and was on the board of the Liautaud Institute. Don is also a volunteer with his community, and an avid reader, often found reading books about neuroscience, travel and history.

More about Stephen Carter:

Stephen Carter is a UK and European patent attorney and founder of The Intellectual Property Works. In the last 25 years he has worked with some incredible businesses, including writing the patent applications for the Speedo swimsuit that helped Michael Phelps to his record breaking 8 gold medal haul at the Beijing Olympics.

Stephen is recognised by ‘IAM Strategy 300’ as one of the world’s leading IP strategists and is now focused on working with ambitious start-ups and SME’s to protect their innovations using IP strategies aligned with their business goals, helping them to succeed so they can make a positive impact in the world.

Outside of work, Stephen is a keen, if not especially able, CrossFitter, loves spending time with his family, and is a Bath Rugby supporter as well as being Treasurer of his local rugby club.

More about Adam Strong:

Adam Strong is a serial entrepreneur, international speaker and author. He runs three different businesses and enjoys working with established business owners and entrepreneurs in professional services.

Adam is a former elite athlete and trained with Olympic champion Sir Mo Farah for three years. He takes the same skill set that he learned as an elite athlete to teach his clients on how to increase profitability by building purpose-led, results-orientated and impactful businesses. He is the author of two books Move it or Lose it and Fit Body Fit Business and the curating author of Play the Game.

Adam’s chart-trending podcast show The Game Changer’s Experience shares tips and insights with business disruptors, thought leaders and athletes. Adam became the ‘Best Man’ for supporting women in business in 2016, has been featured on the front cover of Influential People Magazine, Steer Magazine and Global Man magazine.

Contact Adam:

This episode will be airing on 4th February 2022 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit

More about Chris Cooper:

Chris Cooper is a business elevation strategist, executive coach, mentor and facilitator who transforms the performance of leaders, teams and builds highly engaged workforces. He is renowned for his deep presence, experience around people and culture. facilitation of transformational conversations and extensive global network.

Chris has hosted the weekly ‘Business Elevation Show’ for 10 years and is frequently interviewed across a variety of media. A fellow of the Professional Speaking Association (UK) he speaks on topics such as ‘Elevating Leadership’, ‘Engagement’, and his co-authored book  ‘The Power to Get Things Done (Whether You Feel Like It or Not) published by Perigee (Penguin Random House (New York)). Chris previously held a variety of senior leadership roles at Punch, United Biscuits and Mars Inc and sold his share of a successful consultancy practice.

His latest venture ‘The Elevation Collective’ is an exclusive network for international change makers. Chris lives with his wife and two teenage boys in Leicestershire, England.

This episode will be airing on 4th February 2022 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit

  • TFebruary 27 2024
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Build Your Village – with Florence Ann Romano

Join us as I welcome Florence Ann Romano to join me on our 550th unique episode to discuss ‘how to build your very own village’ (community). Florence Ann is a personal growth strategist, author, philanthropist, and seasoned businesswoman. With over fifteen years of experience as a childcare provider, Florence Ann has become a beacon of […]

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