The Business of Expertise with guest David C Baker

Do you want to leverage your own expertise into a sustainable business? During this interview, I will be talking to David C Baker about his book ‘The Business Of Expertise’ and why experts will always rule over generalists. Also the steps to deeper expertise, greater impact and higher profit. David has a fascinating background having been brought up with a tribe of Mayan Indians, taught high speed motorcycle racing as well as being a helicopter and airplane pilot. David is an author of 5 well-received books, a prolific conference speaker and advisor who helps entrepreneurial experts to make better business decisions. Listen and increase the probability that your decisions will make a positive difference.

This episode will be airing on 19th October 2018 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959/

More about David C Baker:

David C Baker grew up with a tribe of Mayan Indians in a remote village in the highlands of Guatemala. He’s an author, speaker and advisor to entrepreneurial experts. Also a helicopter and airplane pilot, an avid photographer and has taught high performance motorcycle racing. He owned a marketing communications firm for 6 years, then started a management consulting firm focused on helping entrepreneurial experts make better business decisions through his writing, speaking, and advising. He has written five well-received books, the third one, Managing Right for the First Time,  recently being named by Inc. Magazine as one of the “Top Ten Books on Management that Entrepreneurs Should Read.” David typically speaks at 30-35 conferences per year.

This episode will be airing on 19th October 2018 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959/


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Over the years we have delivered many MBA programme modules. Overall delegate satisfaction for this event at NTU was 4.9 out of 5. Delegate feedback included ‘John Jennings is very enthusiastic, passionate and made the topic much more entertaining’.  ‘John’s depth of knowledge and experience really helped to bring the course alive’.’Lecturer delivery style and evident knowledge and experience turned a potentially stale topic into a highly stimulating learning expertise’. Well done John!

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