The Power of Surveys (and blogging) with Laura McInerney and Chris Cooper

How do you use surveys powerfully to build your business? Laura McInerney is an investigative journalist and co-founder of the daily survey platform, Teacher Tapp.  A formidable blogger, she was taken to court by the UK education secretary for asking to see documents that exposed government incompetence – three years later she walked away with the information, and became a columnist for The Guardian newspaper and editor of the investigative paper Schools Week. She now runs Teacher Tapp, a daily survey platform co-founded with Professor Becky Allen, which is the largest daily survey of teachers. Laura is a regular public speaker and broadcaster, often appearing on BBC and Sky News, and co-author of the book ‘The Leadership Factor’. Join us to find out more about how to survey effectively and to hear some expert tips on how to blog formidably!

This episode will be airing live on 8th November 2019 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959

More about Laura McInerney:

Laura McInerney is an investigative journalist and co-founder of the daily survey platform, Teacher Tapp. She taught for six years in London high schools, where she had her ribs broken and her classroom set on fire, before winning a Teacher of the Year award. A formidable blogger she was taken to court by the UK education secretary for asking to see documents that exposed government incompetence – three years later she walked away with the information, and became a columnist for The Guardian newspaper and editor of the investigative paper Schools Week.

She now runs Teacher Tapp, a daily survey platform that she co-founded with Professor Becky Allen, which is the largest daily survey of teachers, providing unique insights for the £30billion education sector in the UK, and is a pioneer for ‘micro-learning’ among professionals. Laura is a regular public speaker and broadcaster, often appearing on BBC and Sky News, and is co-author of the book ‘The Leadership Factor’.

This episode will be airing live on 8th November 2019 at 8am(PT)/11am(EST)/4pm(GMT). To listen live or later from the archive please visit http://www.voiceamerica.com/show/1959

More about host Chris Cooper:

Chris Cooper is the founder of Chris Cooper Business Elevation and creator and host of the Business Elevation Show. Chris and team help leaders to elevate results through building engaged workforces and developing high performance leaders and teams. He created the Business Elevation Show the most accessed business show in 2018 on Voice America the world’s leading on-line radio platform and is co-Author of The Power To Get Things Done (Whether You Feel Like It Or Not). He is a fellow of the Professional Speaking Association and partner of Engagement Multiplier . To contact Chris to see how he and his business can help you : Chris@chriscooper.co.uk


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Chris has supported me over the last 12 months to develop my professional communication as a keynote speaker. This is an important area for the growth of my business. I am also gaining value from participating in his Achiever Programme for entrepreneurs. With Chris’s professional support during this period my speaking has improved significantly and I am delighted with how Chris has encouraged and guided me during this process.

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