Becoming a Firefly: Igniting Your Power to Elevate Good with Julie Wignall

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How do ordinary people light up the world in extraordinary ways?

In this inspiring episode of The Business Elevation Show, Chris Cooper interviewed visionary leader and author Julie Wignall about her multi-award-winning book The Extraordinary Power of Fireflies.

Julie coined the term “Fireflies” to describe those who break barriers and illuminate new possibilities. With a career spanning national politics, international business, the arts, and environmental conservation, Julie brings unique insight into how change-makers can align with their purpose and shine their light more brightly.

From revolutionising animal welfare at Mirage Resorts International to shaping conservation policy, producing television projects, and coaching leaders worldwide, Julie’s journey is a masterclass in making impact across sectors.

Here are some insights from the interview you won’t want to miss:

• You Are Light. Julie reminded us that, just like fireflies, we all have an inner glow waiting to shine. “When you shine brighter, you give permission to others to do the same,” she says.
  
• From Darkness Comes Brilliance. Fireflies need the dark to illuminate—the same way our challenges help us discover new strengths and light the way for others.
  
• Let Go of Old Labels. Our old limitations (hello, imposter syndrome) are just layers. Peel them back and rediscover the powerful being of light you truly are.
  
• Magic Happens Together. When one “firefly” shines, they attract others—sparking powerful communities that can transform the world.
  
• Take Action—Even If It’s Small. From Paraguay’s Recycled Orchestra (who turn landfill rubbish into musical treasure!) to global nonprofit leaders, the show is packed with moving stories of people making a difference despite the odds.

Having nothing is no excuse for doing nothing.
– Julie Wignall

Together, Chris and Julie explore how each of us can become a Firefly—igniting positive change and inspiring others to do the same.

You can listen to this Business Elevation Show interview with Julie Wignall & Chris Cooper here. Alternatively on Apple Podcasts, Spotify, Tunein, Amazon Music, iHeart Radio (latter US only).

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More about Julie Wignall:

Julie Wignall is a visionary leader whose unconventional career has spanned national politics, international business, the arts, and environmental conservation. She first gained international recognition for her groundbreaking work with Mirage Resorts International, where she partnered with the Chairman and CEO to revolutionize animal welfare, launch award-winning education programs, and spearhead impactful environmental initiatives.

Julie coined the term Fireflies to describe those who break barriers and illuminate new possibilities. Her multi-award-winning book, The Extraordinary Power of Fireflies, shares the inspiring stories of people who dare to make a difference.

Drawing on her unique journey—from collaborating with innovators in Fortune 500 companies to shaping conservation policy, producing television projects, and advancing the arts—Julie now works as a sought-after speaker, coach, consultant, and workshop leader. She equips change-makers with the tools to align with their purpose, amplify their impact, and harness their light to transform the world.

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