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I had the pleasure of hosting two incredible guests on our latest Business Elevation episode: Shay Hoelscher, the inspiring CEO of Prive Products, and Sabre Cook, a pioneering female racing driver and engineer. 🎙️🏁

In this insightful episode, we dived deep into the world of motorsports, business sponsorships, and the empowering partnership between these two remarkable women. From navigating male-dominated fields to emphasising the importance of mentorship, there’s a wealth of knowledge to be gained!

LISTEN TO THIS EPISODE HERE

In this conversation, we explored how both Shay and Sabré navigate challenges, celebrate victories, and break boundaries, all while paving the way for future generations.

You don’t need to tell anybody anything. You just have to show them – Sabré Cook

Here are three key takeaways from the show:

• The Power of Mentorship: Shay’s guidance has been invaluable for Sabré, offering not just sponsorship but also essential mentorship and friendship. This relationship highlights the significant impact that a dedicated mentor can have on one’s professional and personal growth.
  
• Authenticity and Resilience: Both Shay and Sabré emphasise the importance of authenticity, tenacity, and hard work. Whether in business or racing, staying true to oneself and persevering through challenges are crucial for success.
  
• Empowering Future Generations: The partnership between Shay and Sabré serves as a beacon of inspiration, illustrating that with dedication, hard work, and a strong support system, dreams can become a reality. They are committed to paving the way for future generations, particularly women, in both business and motorsports.

Do take a listen to the full interview, as we delve into the intersection of racing, representation, and resilience with these remarkable women, united by a shared drive for excellence and empowerment.

You can listen to the Business Elevation interview with Shay Hoelscher & Sabré Cook here. Alternatively on Apple Podcasts, Spotify, Tunein, Amazon Music, iHeart Radio (latter US only).

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More about Shay Hoelscher & Sabré Cook:

Shay Hoelscher is a veteran of the Professional Beauty Industry with more than 37 years of professional beauty experience. Currently, she is the CEO and Owner of privé products.

Prior to privé, Shay held senior leadership positions across the industry including Sebastian International, Wella International and Nioxin Research (now all owned by COTY), TIGI (now owned by Unilever), Alterna Haircare (now owned by Henkel) and Cezanne Hair.

Her experiences span a wide variety of channels of distribution, sales leadership, and cross-corporate functions in the US and internationally.

Shay is dedicated to making privé products a force for good. She brings that vision into reality with 3 core pillars:

· Empower women as a women-led company.

· Make a strong social impact by giving 1% of all revenue to a nonprofit to help women in need.

· Produce natural and clean products that are good for you and good for the planet.

Sabré Cook is a professional racing driver and mechanical engineer originally from Grand Junction, Colorado but now residing in Indianapolis. she progressed from a successful professional karting career (14x Championships) into car racing in 2017 and has raced in a broad spectrum of series such as SCCA, Road to Indy, F4, F3, W Series, NLS, MX5, WRL, Porsche Sprint Challenge, and now Porsche Carrera Cup North America as the first female to do so. alongside racing, Sabré earned her Bachelor of Science in Mechanical Engineering from the Colorado School of Mines in 2017 and has gone on to work for companies like Infiniti (Nissan) Global, Renault F1 Team, Formula Mazda, and Paretta Autosport in INDYCAR.

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