Elevating Your Brand with YouTube

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Have you ever wondered how best to elevate your online presence with YouTube?

We kicked off the first episode of The Business Elevation Show in 2025 by welcoming Ken Pointer, founder of Viewership Co, to share more on leveraging YouTube to elevate your brand.

With a hands-on approach, Ken has collaborated on high-profile projects with industry giants like Tony Robbins and Ali Abdaal. Known for his expertise in using video content to attract, engage, and convert clients,

Ken shared his deep expertise on turning YouTube into a powerful tool for business growth.

LISTEN TO THIS EPISODE HERE

Here are some insights from the interview you don’t want to miss:

1. Value of Collaborations:
   • Collaborating with others by featuring on their platforms and vice versa can mutually benefit content creators and their audiences.
2. Effective Content Strategy:
   • Utilise full-length podcast content for super-fans and create shorter segments for wider audience engagement on YouTube.
3. Impactful Video Creation:
   • Focus on addressing specific audience needs with authentic content instead of chasing views and likes.
   • Accept that your style may not appeal to everyone; stay true to yourself.
4. YouTube Optimization:
   • Leverage the shift from search-based to browse-based YouTube algorithm by creating content that appears in suggested videos.
   • Tools like Vidiq and Tubebuddy can help identify high-demand, low-supply search terms.
5. Engaging with Viewers:
   • Understand viewers’ needs and create content that provides valuable insights and solutions.
   • Avoid overwhelming viewers with requests for likes and subscriptions; build relationships naturally.
6. Using Recording Technology:
   • Modern smartphones have adequate video quality for YouTube, with 4K recording as an optional advantage.
   • Consider file size and editing challenges when deciding to record in 4K.
7. YouTube Metrics:
   • Important metrics include Click-Through Rate (CTR), audience retention, and session time. Focus on engagement to improve these metrics.
8. Common Client Mistakes:
   • Many clients fail to track whether YouTube is driving business and struggle with content selection, often missing broader audience opportunities.
9. YouTube as a Marketing Tool:
   • YouTube content can generate long-lasting traffic, unlike short-lived social media posts.
   • Evergreen content addressing persistent problems can continuously attract views.
10. Authenticity in Content Creation:
    • Authenticity and understanding your audience are key to impactful content.
    • Avoid manipulation and prioritize creating genuine, valuable content.

Unlocking YouTube’s potential isn’t just about creating videos; it’s about crafting stories that resonate, solving audience problems, and building an authentic connection. Success on YouTube isn’t measured by views alone, but by the lasting impact you create
– Ken Pointer

Listen to this episode as we explore how to maximise your impact on YouTube, create meaningful connections with your audience, and ultimately drive business success.

You can listen to this special Business Elevation show with Chris Cooper here. Alternatively on Apple Podcasts, Spotify, Tunein, Amazon Music, iHeart Radio (latter US only).

More about Ken Pointer:

Ken Pointer, the founder of Viewership.co, is recognised for his hands-on approach, which has quietly influenced some of the top entrepreneurial channels in the UK and the US. He has worked on projects with notable names such as Tony Robins and Ali Abdaal. Ken is known for sharing his insights and has contributed to several top entrepreneurial and marketing events in the UK. To discover how you can use video to attract, connect, and convert more clients for your business, you can visit KenPointer.com and Viewership.co.