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Inspiring your people with a compelling narrative

Image of Chris Cooper at YellowYoYo event taken by photographer Jane Russell

Chris was recently a guest at a lunch debate in Milton Keynes hosted by strategic brand, marketing and exit specialists, Yellowyoyo. Photograph taken by photographer Jane Russell. Their lunches bring influential business leaders to informally discuss topics and themes regarding the opportunities and challenges facing them in the modern business world. In a summary published by allthingsbusiness.co.uk. Chris was quoted as saying

“There’s a narrative right now that the world’s going to rack and ruin – increased poverty, environmental issues etc – and for young people it’s very wearying. It’s important that as leaders we create a compelling narrative; that you can be kind, authentic and honest, so people have something to believe in that is good. If you want to keep employees, you have to create that narrative from the top.”

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