Special Encore Show: The Future of Marketing

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LISTEN TO THIS EPISODE HERE

Join us as we discuss the future of marketing with Stuart McFaul, founder of Stuart McFaul Associates, a San Francisco-based marketing agency that has propelled over 250 companies to successful IPOs or buyouts, with a total market valuation exceeding $3 billion and ROIs as high as 23,000%.

Stuart’s pioneering programs, including one enshrined in the Smithsonian Archives, have revolutionised marketing complex technologies with empathy-driven approaches. His acclaimed Optimal Value™ Marketing Playbook, taught at prestigious institutions like Wharton and Stanford, is guiding entrepreneurs worldwide to business success.

Recently honoured with the Outstanding Marketing Leadership award at the 2024 Marketing 2.0 Conference, Stuart’s influence also extends to his pro bono work as the past president of Grateful Living. 

Many digital marketing programs were focused on customer acquisition rather than real customer engagement. They would use terms like engagement, but it wasn’t true engagement, it wasn’t a true kind of give and take in the results. – Stuart McFaul

Some of the Key Takeaways we discover from this interview:

• Authentic Connections: Stuart reveals the secret sauce of brand resilience – tapping into human values to forge authentic connections with customers. Learn to ask, “What relationship do you want with your clients?” and watch loyalty bloom.
• Tech with a Conscience: From AI to Apple Vision Pro headsets, discover how technology is reshaping marketing, but heed our call for ethical guardrails to safeguard the consumer experience.
• Community & Empathy: Community isn’t just a buzzword; it’s the lifeblood of enduring brands. Stuart shares how empathy-driven marketing isn’t just humane; it’s immensely profitable.

Get ready for a very insightful discussion to help us understand the future of marketing and why we must develop more empathy and authentic wisdom in our approaches.

You can listen to the Business Elevation interview with Stuart McFaul and Chris Cooper here. Alternatively on Apple Podcasts, Spotify, Tunein, Amazon Music, iHeart Radio (latter US only).

More about Stuart McFaul:

Stuart McFaul is founder of Stuart McFaul Associates, a San Francisco-based marketing agency that works with companies to bring optimal value to their investors and customers. The agency’s work has helped over 250 companies around the globe achieve successful IPOs or buyouts, a total market valuation of over $3 billion, and ROI as high as 23,000%. The first marketing program he created won its industry’s top marketing honors for his one-person operation; the third program he built is in the Smithsonian Archives as a model for marketing complex technologies to consumers. (It was also one of the world’s first empathy-based marketing programs.) He leveraged that experience to create the Optimal Value™ Marketing Playbook, designed to help entrepreneurs realize their dreams through a carefully staged approach that helps ensure business and financial success. The playbook is so successful that its concepts have been taught at Wharton Graduate School of Business, Stanford University, and USC Marshall School of Business. He was most recently recognized for Outstanding Marketing Leadership at the 2024 Marketing 2.0 Conference. His pro bono work includes being past president of Grateful Living (www.grateful.org), a global nonprofit that inspires and guides commitment to grateful living, personal and societal responsibility. In 2025, he will release his first book, Achieving Optimal Value: The Ten Superpowers of the World’s Most Successful Brands.